Founded in 1998

Joe Browns was inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf. Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns. FUN, SPONTANEOUS AND FREE! They decided there and then that this remarkable spirit would make the foundations of a great brand. 

They have built a successful lifestyle brand over the last 23 years, with having fun and feeling good at the heart of everything they do. During that time, they have established great relationships with various partners including Very, Next, Littlewoods, Freemans and the N Brown Group. In 2017 they began offering homeware, which was met with huge enthusiasm.

At 20 20 Optical Services we have the knowledge and expertise to translate the Joe Browns message into remarkable spectacles and sunglasses for many to enjoy, and are very proud to be part of this successful story